JEFF PETRICK

CASE STUDIES

Ring Alarm Pro

Ring Alarm Pro

Privacy by Design

Privacy by Design

MY ROLE
MY ROLE
Design Lead
USERS
Privacy-focused
BUSINESS GOALs
Turn privacy into a reason to buy.
CHALLENGEs
Build a simple experience around a complex capability.

Ring Alarm Pro is a new flagship device

Ring Edge is innovative, new privacy functionality

My start.

No Ring ecosystem experience
No PM
No scope doc
No requirements
Little time…

Goal

Turn privacy into a reason to buy.

Actions

Defined scope, requirements, and launch plan while leading design.

Outcomes

Shipped on time and featured in launch marketing and positive press reviews.

What exactly is Ring Edge?

Understand where Ring Edge appears and how it fits into the broader ecosystem.

Where's the complexity?

Complexity spans devices, subscriptions, networking, and storage.

How do we simplify it?

Anticipating roadblocks keeps users on the happy path more consistently

What exactly is Ring Edge?

Understand where Ring Edge appears and how it fits into the broader ecosystem.

Where's the complexity?

Complexity spans devices, subscriptions, networking, and storage.

How do we simplify it?

Anticipating roadblocks keeps users on the happy path more consistently

My start.

No Ring ecosystem experience
No PM
No scope doc
No requirements
Little time…

Goal

Turn privacy into a reason to buy.

Actions

Defined scope, requirements, and launch plan while leading design.

Outcomes

Shipped on time and featured in launch marketing and positive press reviews.

Goal

Turn privacy into a reason to buy.

Actions

Defined scope, requirements, and launch plan while leading design.

Outcomes

Shipped on time and featured in launch marketing and positive press reviews.

My start.

No Ring ecosystem experience
No PM
No scope doc
No requirements
Little time…

What exactly is Ring Edge?

Understand where Ring Edge appears and how it fits into the broader ecosystem.

Where's the complexity?

Complexity spans devices, subscriptions, networking, and storage.

How do we simplify it?

Anticipating roadblocks keeps users on the happy path more consistently

Goal

Turn privacy into a reason to buy.

Actions

Defined scope, requirements, and launch plan while leading design.

Outcomes

Shipped on time and featured in launch marketing and positive press reviews.

My start.

No Ring ecosystem experience
No PM
No scope doc
No requirements
Little time…

Is this all it takes?

Mapping system complexity pays off

HIGHLIGHTs
Anticipating failure states

By mapping out all the error and failure states, it was easier to include hints about what they would need before starting. This helped limit fix-it flows and improve success rates.

Progressive disclosure

More screens might seem counter-intuitive, but it allowed users to understand scope and what was needed to be successful before each step.

1

Select Ring Edge

2

Activate feature

3

Choose cameras

4

Insert microSD card

4

Insert microSD card

5

Enable local video storage

6

Complete device setup

6

Complete device setup

3

Choose camera

4

Enable local video storage

5

Complete device setup

HIGHLIGHTs
Anticipating failure states

By mapping out all the error and failure states, it was easier to include hints about what they would need before starting. This helped limit fix-it flows and improve success rates.

Progressive disclosure

More screens might seem counter-intuitive, but it allowed users to understand scope and what was needed to be successful before each step.

HIGHLIGHTs
Same mental model as setup

Two tiles added to dashboard: Enrolled Cameras and Video Storage

View and manage videos in the same way everywhere

Whether you manage your stored videos locally or in the cloud, the only perceived difference is local storage badging on the list and video views.

Set it and forget it?

Ideally, but if not, easy management

1

Select one of the new ring edge tiles

2

Toggle cameras on or off

2

Toggle cameras on or off

3

Manage stored videos

3

Manage stored videos

4

View local videos by
camera

5

View single local video event

6

Delete local or cloud videos in one place

3

Manage stored videos

5

View single local video event

6

Delete local or cloud videos in one place

HIGHLIGHTs
Same mental model as setup

Two tiles added to dashboard: Enrolled Cameras and Video Storage

View and manage videos in the same way everywhere

Whether you manage your stored videos locally or in the cloud, the only perceived difference is local storage badging on the list and video views.

HIGHLIGHTs
Ring app main dashboard

Alarm Pro shortcut tile and Ring Edge cameras work seamlessly. Users spend 90% of their time here.

Flagship video scrubber

Local and cloud videos have identical experiences. This is the main place users review their videos

Almost invisible.

Local badging and shortcut tile allow users to build trust in the system

Almost invisible.

Local badging and shortcut tile allow users to build trust in the system

HIGHLIGHTs
Ring app main dashboard

Alarm Pro shortcut tile and Ring Edge cameras work seamlessly. Users spend 90% of their time here.

Flagship video scrubber

Local and cloud videos have identical experiences. This is the main place users review their videos

What happened?

What happened?

Humanizing complexity … quickly

Humanizing complexity… quickly

Ring Alarm Pro launched on time

Ring Edge was not only included in the launch but also became one of marketing's “why buys”

25% higher success rate for Ring Edge setup

Notably higher than other new device features Ring had launched in the past

Positive press reviews

Ease of Ring Edge setup and seamlessness of ongoing use were specifically mentioned

Taking on two roles and partnering with senior leadership was a force multiplier

Led to streamlined stakeholder sign off and better cross-functional collaboration, which was essential in getting this at-risk project across the finish line.